Assignment Essay Example | Topics and Well Written Essays - 1750 words - 1

Assignment - Essay Example The city has attracted an increasingly multi-cultural and highly skilled labor force. Due to the increase in population over the last few decades, the popularity of the need of property in Dubai has also increased. The need for property has further propelled the desire to have a luxurious life and due to the fondness of people of Dubai towards luxury, people are offered a wide rage of properties to choose from with unparalleled features implemented in each of them (Life in Dubai). Even though, the present situation of luxury housing is not topnotch, it is still feasible to start a new luxury housing business because of the dynamic nature of the economy and the demand for houses (Life in Dubai) allow customers to indulge in complete luxury. Thus, the basic idea of the business is to capture the market of domestic and foreign inhabitants who are interested in raising their standards of living and want to lead a luxurious life. Topic Sentence The business process that will be analyzed i n the present paper is the luxury housing. The luxury housing will be named â€Å"Serene Living†. The market of luxury housing will be identified along with determining its current competitors and defining its strategic competitive advantage as well as identifying steps involved in the value chain that will be the key to the success of business. The paper will further identify the problems involved in the successful implementation of and the ways to overcome those problems. The analysis will be based on the Porter’s Five Force Model. 2. Identification of Market for Luxury Housing Business in Dubai Due to the increase in population and the desire to lead luxurious lives, the need for luxury housing is increasing day by day. Although they are priced at a higher rate than other houses, either rental or purchased, they are becoming capable of attracting customer because it offers unparallel facilities and complete luxury (Luxury Homes in Dubai). For instance, Al Mahra is a n Arabic style Villa, which is basically a golf home and has been established on the theme of the desert. While, the Palm Jumeirah Signature Villa situated on the Palm Island in Dubai, spoils one with complete luxury. Similarly, studios and apartments that feature a mixture of architectural styles of different countries are being developed in Dubai and known as International City (Luxury Homes in Dubai). Target Market A number of foreigners reside in Dubai and because of the increase in their number in recent time in Dubai, the Government allowed property ownership rights  to the non-United Arab Emirates Nationals in 2002. With the elimination of this restriction, the city has seen a number of magnificent ventures, among which were luxury homes in Dubai (Luxury Homes in Dubai). Thus, the target market for the luxury housing is both the domestic and foreign inhabitants who are the kind of people who take pleasure in living in a place that has a green and serene atmosphere and where there is a strong feeling of togetherness, which indicates that they are pleased to meet new people but also respect other people's privacy. Identification of Competitors The competitors of Serene Living would be all the luxury housing providers in Dubai who provide their clients with houses that combines residential area, commercial, hotel, entertainment, shopping and recreation with open green spaces.  Serene Living will basically face competition from luxury housing facilities

E-commerce A-level Coursework Example | Topics and Well Written Essays - 16250 words

E-commerce A-level - Coursework Example E-commerce comprises purchasing and selling goods and services in the WWW, and for many companies this is their regular business but extended into the online space, and therefore apart from buying and selling, important are the issuer of money transfers, security, and other aspects of online interaction between companies, customers, suppliers, retailers, middlemen, etc. All in all, in a broad sense, e-commerce denotes all kinds of commercial relations that are connected with setting home-based and international deals in the web: trade mission, factoring, designing, consulting, investment contracts, leasing, engineering, insurance, sale and purchase contracts, bank services, and many other forms of industrial and business cooperation. E-commerce allows to ensure that the businesses be ready to face the new challenges, one of the most important being business globalization. The emergence and development of the IT make it possible for the international businesses to reach out for their customers even in the remotest areas of the world. Conducting business in cyberspace is a way to save money, but surely that is not the only advantage. The rise of e-business has unquestionably changed shopping patterns, forcing retailers to redefine their roles to ensure their place in the market. The variety of goods available to customers at a click of a button and the added benefit of allowing them to shop whenever it's convenient for them, and not during set 'operating hours' has in effect placed the customers in charge. For the companies, the spread of e-commerce marked the necessity to implement into their business model constant interaction with the customers, which is a must for the firms that want to keep up with the consumers' demands, and attract and retail more loyal customers. The Internet is a genuinely new communicational environment, and therefore traditional marketing techniques cannot generally be applied to e-commerce. In the process of studying the marketing model that uses 'traditional' information media for PR, brand promotion and advertising, it was revealed that the use of e-commerce makes it possible for the customers to make decisions independently, and therefore there is a dramatic shift for the consumers from being a rather passive auditorium (as with the traditional marketing) to a powerful force able to influence the companies' activity significantly. Therefore, it is not sufficient for the companies to apply the already existing marketing principles to their e-commerce, as the new Internet environment presupposes the development of principally new approaches to sales, accounting, advertising, dealing with customers, and many other aspects of business activity. In e-commerce, customers play a much more active role in the process of marketing, as they are the bearers of information valuable for the companies. The overall aim of this research is to explore what 'forces' are at work when consumers shop online in the clothing retail. The research will be carried out in the women online clothing retail market, primarily because of the huge investment in the clothing market by both online and traditional retailers, (www.brandrepublic.com) It will comprise two principal elements, a literature search, and an analysis of four retailer websites, two of them are purely online